$(document).ready(function(){ $(".BG-Menu-link-item-normal").on("click", function() { $(".BG-Menu-link-item-normal").toggleClass("active"); $(".BG-Menu-link-item-normal").not($(this)).find(".BG-Menu-link-item-normal").removeClass("active"); }); });

Typography

Typography is the leading visual pillar of the Mobi Lab brand. It carries the most significant load of our brand’s look and feel. Therefore, we wrote the following rules to accomplish a coherent experience across all mediums.

Corporate type family

We use the Graphik type family as our corporate typeface. We use it everywhere, from invoices to websites.

Typography - Corporate type - cover

Graphik comes in multiple weights, but we use only regular and semibold weights. The equivalent on the web is 400 and 700 weights.

Typography - Corporate type - cover

Graphik comes in multiple weights, but we use only regular and semibold weights. The equivalent on the web is 400 and 700 weights.

Typography - Corporate type - cover

Graphik comes in multiple weights, but we use only regular and semibold weights. The equivalent on the web is 400 and 700 weights.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Contrast

We use type size and weight contrast to dramatise the visual hierarchy. The contrast shows our confidence in type design and dovetails with our brand attributes (Feeling).

Type size contrast

The dramatic size differences between headings and body text establish our confident look for visuals.

Type size contrast

The dramatic size differences between headings and body text establish our confident look for visuals.

Type size contrast

The dramatic size differences between headings and body text establish our confident look for visuals.

Type weight contrast

Use Graphik Semibold when you want to highlight (as some say, “make it bold”) some of your content.

Type weight contrast

Use Graphik Semibold when you want to highlight (as some say, “make it bold”) some of your content.

Type weight contrast

Use Graphik Semibold when you want to highlight (as some say, “make it bold”) some of your content.

Brand attributes

Expression of values, culture and promises

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Brand attributes

Expression of values, culture and promises

Related article

Contextual heading

We know the users don’t like reading long bodies of text. To mitigate it, we like to use one word or short headings in front of a paragraph. The headings contextualise or summarise the paragraph.

Typography - Contextual heading - headline

The size ratio between headline and contextual heading is roughly 1:3.6

Typography - Contextual heading - headline

The size ratio between headline and contextual heading is roughly 1:3.6

Typography - Contextual heading - headline

The size ratio between headline and contextual heading is roughly 1:3.6

Typography - Contextual heading - body

The size ratio between body text and contextual heading is roughly 1:1.8

Typography - Contextual heading - body

The size ratio between body text and contextual heading is roughly 1:1.8

Typography - Contextual heading - body

The size ratio between body text and contextual heading is roughly 1:1.8

Colour

Themes and colour palettes

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Colour

Themes and colour palettes

Related article

Symbols

There are certain symbols we use to diversify our content visual look & feel.

Ampersand

We use the ampersand (&) symbol in short informal titles to shorten the lines. But we do not use the ampersand in text paragraphs.

Ampersand

We use the ampersand (&) symbol in short informal titles to shorten the lines. But we do not use the ampersand in text paragraphs.

Ampersand

We use the ampersand (&) symbol in short informal titles to shorten the lines. But we do not use the ampersand in text paragraphs.

Em dash

Size matters! This is a hyphen (-), this is an en dash (–), and this is an em dash (—). One is longer than the other. We prefer the longest because it is the most versatile. We use the em dash in place of a colon when we want to emphasise the conclusion.

Em dash

Size matters! This is a hyphen (-), this is an en dash (–), and this is an em dash (—). One is longer than the other. We prefer the longest because it is the most versatile. We use the em dash in place of a colon when we want to emphasise the conclusion.

Em dash

Size matters! This is a hyphen (-), this is an en dash (–), and this is an em dash (—). One is longer than the other. We prefer the longest because it is the most versatile. We use the em dash in place of a colon when we want to emphasise the conclusion.

Bullets

We use the em dash symbol (U+2014) instead of the bullet symbol (U+2022) to introduce items in a list.

Bullets

We use the em dash symbol (U+2014) instead of the bullet symbol (U+2022) to introduce items in a list.

Bullets

We use the em dash symbol (U+2014) instead of the bullet symbol (U+2022) to introduce items in a list.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

The alternative typeface on Google products

We cannot embed the corporate typeface on Google products like Slides or Docs. So instead, we use Montserrat as an alternative typeface.

Typography - Alternative type

Alternatively, we use Montserrat Regular for body and Montserrat Semi-bold for highlighted text.

Typography - Alternative type

Alternatively, we use Montserrat Regular for body and Montserrat Semi-bold for highlighted text.

Typography - Alternative type

Alternatively, we use Montserrat Regular for body and Montserrat Semi-bold for highlighted text.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Highlighting & hyperlinks

Follow the "keep it simple stupid" rule when in need to draw the readers' attention to some content.

Typography - Highlighting - semibold

Please use semibold type weight when highlighting the text.

Typography - Highlighting - semibold

Please use semibold type weight when highlighting the text.

Typography - Highlighting - semibold

Please use semibold type weight when highlighting the text.

Typography - Highlighting - links

Please present embedded links with semibold weight for the default state and underlined for the hover state. Keep the standalone URL links in regular weight.

Typography - Highlighting - links

Please present embedded links with semibold weight for the default state and underlined for the hover state. Keep the standalone URL links in regular weight.

Typography - Highlighting - links

Please present embedded links with semibold weight for the default state and underlined for the hover state. Keep the standalone URL links in regular weight.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Type do’s

We highly suggest some approaches.

Typography - Do - title case

Do use title case for headlines. Please, capitalise the first word of the title and all words within the title except articles (a/an/the), prepositions (to/on/for etc.) and conjunctions (but/and/, etc.)

Typography - Do - title case

Do use title case for headlines. Please, capitalise the first word of the title and all words within the title except articles (a/an/the), prepositions (to/on/for etc.) and conjunctions (but/and/, etc.)

Typography - Do - title case

Do use title case for headlines. Please, capitalise the first word of the title and all words within the title except articles (a/an/the), prepositions (to/on/for etc.) and conjunctions (but/and/, etc.)

Typography - Do - align

Inspired by International Typographic Style, we align all text content flush left, ragged right.

Typography - Do - align

Inspired by International Typographic Style, we align all text content flush left, ragged right.

Typography - Do - align

Inspired by International Typographic Style, we align all text content flush left, ragged right.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Type doo-doo’s

We take it very personally when you mess around with our appearance. To avoid the repercussions, please avoid the following pitfalls.

Typography - Don't - hue

Don't hue the text to highlight it — no need to exaggerate. Instead, increase only text weight (regular → semibold).

Typography - Don't - hue

Don't hue the text to highlight it — no need to exaggerate. Instead, increase only text weight (regular → semibold).

Typography - Don't - hue

Don't hue the text to highlight it — no need to exaggerate. Instead, increase only text weight (regular → semibold).

Typography - Don't - copyright

Don’t use the corporate typeface without copyrights.

Typography - Don't - copyright

Don’t use the corporate typeface without copyrights.

Typography - Don't - copyright

Don’t use the corporate typeface without copyrights.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Lingo

We might use a lot of typography-related terminologies. But, no worries, here is a cheat sheet.

Crotch

The inside of a narrow angle where two strokes in character meet, as in V, W, Y.

Crotch

The inside of a narrow angle where two strokes in character meet, as in V, W, Y.

Crotch

The inside of a narrow angle where two strokes in character meet, as in V, W, Y.

Joint

The spot where a stroke joins a stem.

Joint

The spot where a stroke joins a stem.

Joint

The spot where a stroke joins a stem.

Roman

(don’t get confused with Romain)

The (standard) upright type style. The term Roman is also sometimes used to denote Regular weight.

Roman

The (standard) upright type style. The term Roman is also sometimes used to denote Regular weight.

Roman
(don’t get confused with Romain)

The (standard) upright type style. The term Roman is also sometimes used to denote Regular weight.

Tracking

Adding space between sequences of characters, as opposed to kerning, which only adds space between a pair of characters.

Tracking

Adding space between sequences of characters, as opposed to kerning, which only adds space between a pair of characters.

Tracking

Adding space between sequences of characters, as opposed to kerning, which only adds space between a pair of characters.

Typeface

Although typeface and font are often used interchangeably, typeface refers to the design (what you see on the screen), while font refers to the physical embodiment (file what you use).

Typeface

Although typeface and font are often used interchangeably, typeface refers to the design (what you see on the screen), while font refers to the physical embodiment (file what you use).

Typeface

Although typeface and font are often used interchangeably, typeface refers to the design (what you see on the screen), while font refers to the physical embodiment (file what you use).

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

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