$(document).ready(function(){ $(".BG-Menu-link-item-normal").on("click", function() { $(".BG-Menu-link-item-normal").toggleClass("active"); $(".BG-Menu-link-item-normal").not($(this)).find(".BG-Menu-link-item-normal").removeClass("active"); }); });

Layout design

Together with typography and grids, the layouts carry the most considerable visual weight of the Mobi Lab brand look & feel. The International Typography/Swiss Style inspires the layout style, emphasising cleanness, readability and objectivity. We utilise grids heavily together with flush left and ragged right text.

Typography

Our corporate type family is Graphik

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Colour

Themes and colour palettes

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Photography

How to display a digital product

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Grid system

The grid system helps align page elements based on sequenced columns and rows. We use the multicolumn grids because it is one of the easiest ways to control a layout's structure and achieve a consistent and organised design.

Layout - grid

We use a 12-column grid to have flexibility in creating designs that follow the 2/3/4 column layouts.

Layout - grid

We use a 12-column grid to have flexibility in creating designs that follow the 2/3/4 column layouts.

Layout - grid

We use a 12-column grid to have flexibility in creating designs that follow the 2/3/4 column layouts.

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Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

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Composition principles

We love to create layouts that are legible and interesting for the viewer to consume. Applying the following principles could help you establish the visual rhythm.

Emphasis

We, humans, are designed to notice irregularities. We can make the user notice content by emphasising it through colour, size, contrast, and movement.

Emphasis

We, humans, are designed to notice irregularities. We can make the user notice content by emphasising it through colour, size, contrast, and movement.

Emphasis

We, humans, are designed to notice irregularities. We can make the user notice content by emphasising it through colour, size, contrast, and movement.

Scale

The biggest element of your design will be the first thing your audience notices, and the smallest detail will be at the lower end of the hierarchy list.

Scale

The biggest element of your design will be the first thing your audience notices, and the smallest detail will be at the lower end of the hierarchy list.

Scale

The biggest element of your design will be the first thing your audience notices, and the smallest detail will be at the lower end of the hierarchy list.

Contrast

Contrast can highlight differences or add a focal point by using opposing colours, shades or textures. We like to use negative/white space around our content to aid legibility.

Contrast

Contrast can highlight differences or add a focal point by using opposing colours, shades or textures. We like to use negative/white space around our content to aid legibility.

Contrast

Contrast can highlight differences or add a focal point by using opposing colours, shades or textures. We like to use negative/white space around our content to aid legibility.

Unity

Make sure all your elements are visually connected. We do it by aligning them horizontally or vertically.

Unity

Make sure all your elements are visually connected. We do it by aligning them horizontally or vertically.

Unity

Make sure all your elements are visually connected. We do it by aligning them horizontally or vertically.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Download

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