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Colour

Colour distinguishes our brand and helps us create consistent experiences across products and support legibility by ensuring sufficient colour contrast between elements.

Colour themes

Mobi Lab brand utilises themes to create visual rhythm in digital and traditional mediums. The black-and-white duality represents our primary skillset — development and design.

Light theme

Our main corporate theme is the light theme — white background with black text and imagery on top of it. The black and white colour usage helps to create a more compelling contrast between images and text content.

Light theme

Our main corporate theme is the light theme — white background with black text and imagery on top of it. The black and white colour usage helps to create a more compelling contrast between images and text content.

Light theme

Our main corporate theme is the light theme — white background with black text and imagery on top of it. The black and white colour usage helps to create a more compelling contrast between images and text content.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Dark theme

The only exception where we use a dark theme is when we want to distinguish development-related content visually. For example, when we create a developer’s job advertisement. A computer terminal inspires the dark theme.

Dark theme

The only exception where we use a dark theme is when we want to distinguish development-related content visually. For example, when we create a developer’s job advertisement. A computer terminal inspires the dark theme.

Dark theme

The only exception where we use a dark theme is when we want to distinguish development-related content visually. For example, when we create a developer’s job advertisement. A computer terminal inspires the dark theme.

Mixed theme

On long layouts, like our website, for example, it is allowed to use different themes for different sections interchangeably. That creates more contrast and visual rhythm between the sections.

Mixed theme

On long layouts, like our website, for example, it is allowed to use different themes for different sections interchangeably. That creates more contrast and visual rhythm between the sections.

Mixed theme

On long layouts, like our website, for example, it is allowed to use different themes for different sections interchangeably. That creates more contrast and visual rhythm between the sections.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Primary palette

To keep the visual style simple, we have only three colours to play with — black and white, plus orange for accents.

Black

Black is a primary content colour.

Black

Black is a primary content colour.

Black

Black is a primary content colour.

White

White is the background colour.

White

White is the background colour.

White

White is the background colour.

Orange

Try to be very conservative with the use of the accent orange. In the digital medium, we highlight the primary call-to-actions with it. Usually, only one element in the frame is coloured orange.

The orange colour is a heritage of Mobi Solution’s brand and a bloodline continuation.

Orange

Try to be very conservative with the use of the accent orange. In the digital medium, we highlight the primary call-to-actions with it. Usually, only one element in the frame is coloured orange.

The orange colour is a heritage of Mobi Solution’s brand and a bloodline continuation.

Orange

Try to be very conservative with the use of the accent orange. In the digital medium, we highlight the primary call-to-actions with it. Usually, only one element in the frame is coloured orange.

The orange colour is a heritage of Mobi Solution’s brand and a bloodline continuation.

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

Neutrals

Here is defined the use of different shades of Mobi Lab black on various elements for both themes.

Light theme neutrals

Light theme neutrals

Light theme neutrals

Dark theme neutrals

Dark theme neutrals

Dark theme neutrals

Related article

Culture — How does the community describe us?

Inquisitive

Our community describes us as problem solvers. Our approach to the task is proactive, creative and open-minded.

Customer — How do we describe our ideal customer?

Progressive

Our customers are trailblazers like us. They believe technologies enable innovation, and they are not afraid to experiment.

Voice — How do we sound to others?

Educative

We are passionate experts who believe in progression. We feel it is our duty to educate and give back to the community.

Feeling — How do others feel after interacting with us?

Confident

We know how to create digital mobile products. We have decades of experience on our backs. They know that we are the best.

Impact — What tangible impact do we have on others?

Simplify the technology

Our mission is to make it easy for people to use innovative and complex technologies. Or, as we put it – make robots talk to humans.

X-Factor — How are we different from others?

Familial

We love you; we want you to feel better; we regularly dine together and go to the sauna — as one big, diverse family would.
Mobi Lab's mission is to make technology easy to use for people on the go. Or, as we put it – to make robots talk to humans. We are doing it by designing and building complex and innovative digital products that are easy to use.

History lesson

We don't expect you to know our past by heart, but you'll make us exhilarated if you study our story.
The beginning
Mobi Lab is a part of the Mobi Solutions Group (est. 2001), founded by five friends (Linnar Viik, Rain Rannu, Lauri Kinkar, Veiko Raime, Veljo Otsason). Mobi Lab was previously the development department in Mobi Solutions. Mobi Lab's spin-off took place in 2013, led by Veiko, to keep a stronger focus and offer cutting-edge business analysis, UI/UX design, mobile software development and testing services to our clients and partners. In 2017, another spin-off occurred when Codemagic (CI/CD product developed by our team members) exited Mobi Lab's roof and began its successful startup journey.
Posing for Ericsson Estonia magazine, Winter 2002
Mobi office vision in ten years — bold predictions from 2011 summer days
Mobi's first office at Tartu Rüütli street and the first employee, Margus (in the middle)
Mobi Winter days 2020
Mobi Solutions has been developing mobile software and applications since 2004, long before smartphones and apps as we know them today were widely available. Our team's engineers have successfully launched new projects and spin-offs that have grown into successful global companies. The most successful of them are Fortumo (acquired by Boku), which offers mobile payment collection solutions worldwide, and Messente — a worldwide SMS messaging and 2FA service provider. In addition, Mobi Solutions is an active seed and early-stage investor investing in new promising technology startups and helping them get the needed boost towards success.

Mobi was the first software company in Estonia to begin developing mobile applications for Android in 2009. Indilo Wireless, which joined Mobi in 2011, was the first in Estonia to start developing for iOS in 2008. Mobi Lab is now the biggest mobile-only design and software company in Estonia.
Where we are today
We focus on digital product development for mobile and Unity-based applications for augmented reality environments. We help companies achieve higher ROI by covering the whole mobile application development process, from strategy consultation and research to product support. We apply the agile LeSS (Large-Scale Scrum) framework principles in our development processes.

Mobi Lab's team includes 40 passionate and open-minded iOS, Android, Flutter, React Native and Unity engineers, designers, quality experts and product managers who sometimes like to rave in the forest. Many have been with Mobi Lab from day one or even back from the Mobi Solutions days. A great example of not wanting to leave us is our COO, Romain from France, who joined Mobi Solutions in 2009 as a software engineering intern and now has his second home and family here at Mobi Lab.
Growth generation team dinner, 2021
Olev and Kristjan conducting a code review, 2018

Related article

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