Traditional banking in today’s networking society feels outdated. For instance, transactions take ages to complete, so we set ourselves the goal of revolutionising everyday banking by redesigning the whole user experience. Pocopay is a mobile-first application that has achieved this goal.
User Research, Product Design, iOS development, Android development
We feel that money is sort of like a liquid flowing through our everyday lives, and we designed the whole concept of the application around that idea.
Our philosophy is: “Making payments is as easy as snapping your fingers.” Just connect your friend to your account bubble, and it’s done! Additionally, we custom colour-coded different parts of the application to enhance the user’s navigation.
Fully custom UI meant that we had to take the whole app apart and put it back together using our own set of rules. That made the MVP development straightforward and also provided a set of design tools that could be used in the later phase of the product’s lifecycle.