Our process

Digital product design

We're on a mission to make complex technologies and systems easier to use for people. That is why we are so obsessed with UX and UI design. Over the years, we’ve been perfecting our design processes to make users smile and bring ROI to our customers. This is how we’ve achieved our results:


It all starts with a design brief

It doesn’t take long to write a good design brief, but it is probably one of the most essential steps. There’s no secret magic used in making one, but we’re more than happy to help our clients out, especially as making a brief is also the perfect chance to meet the teams and set mutual goals.

You'll get:
  • a design brief


Conducting the research

We work with our customer’s team and end-users. We spend time on qualitative and quantitative research. If needed, we will go out there ourselves to observe the business and users, or even take on the end-user role. We collect and analyse the data to make sure the product will fit the market and do exactly what it’s supposed to.

You'll get:
  • interview recordings and survey data
  • research report
  • user personas


Describing the value with story-modelling

Digital products are used in real environments. Scenarios describe how and why different personas use various applications, whereas stories will focus on the functionality of the product itself. Story-mapping helps to identify the minimum viable product.

You'll get:
  • user scenarios
  • user stories, and story-maps
  • a product backlog


Research the world to focus on being unique

The goal here is to learn about the state-of-the-art in the field, who the competitors are, what the value proposition is, and how we can build a unique product for our clients.

You'll get:
  • a competition map
  • a collection of systemised ideas


Making the first digital experience

Here, we create a low-fidelity design that translates scenarios and stories into the UX/UI flows and layouts of an actual digital interface. We iterate, test and change as much as we need so we can create consistency, ease of function, and predictability – things that make the product easy to use.

You'll get:
  • wireframes
  • a clickable prototype


Applying the brand’s own beauty to the user interface

We add look and feel to the low-fidelity design – the colours, visual identity and specifics of platforms like Android or iOS. As we use the Design Thinking process, as this is the perfect moment to prototype, and test again.

You'll get:
  • high-fidelity mock-ups
  • a clickable prototype


Preparing the design for engineering

The goal of this step is to deliver design assets and guidelines to the engineering team. For our team, this means two-way communication, so only the best of the best designs will be released with the product, despite any technical limitations. Check out our engineering process for more!

You'll get:
  • visual guidelines
  • assets
  • specs


Making the design scalable for the future

This is the secret ingredient that most of our clients benefit from in their product management process. In this step, we describe reusable UI elements and guidelines to be utilised in the future. That’s how we keep the product consistent, and future updates effective.

You'll get:
  • design guidelines
  • reusable UI assets

Also see our

Engineering process

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