Click & Grow is an easy-to-use electronic smart pot that grows plants without watering and fertilising. You don’t have to have any knowledge about gardening. Instead, everything will be taken care of by smart technology. Click & Grow measures all the necessary parameters and doses an exact amount of water, fertiliser and air. Keeping track of your plant’s lifecycle and the water level has never been easier.
User Research, Product Design, iOS development, Android development
Our design team faced an interesting challenge: create an app that we’d like to use for taking care of our plants. But we had to keep in mind the core purpose, the physical product limitations and the variety of new functions. Our mission was to develop a mobile app which would serve as a content-rich tool to help people take care of their plants more efficiently.
You can’t create an excellent user-centred design without thorough market research. Determining user needs and laying out objectives for a solid foundation is the key to a successful project. Considering the usage patterns established by current Click & Grow garden owners, we started writing user tasks and planning out first customer journeys.
Our motto was: keep it simple and keep it clean.
After establishing main user scenarios in previous steps, we continued with rapid wireframing. User-testing started very early to get feedback from real users before investing into product development.
"Keep it simple, keep it clean" motto was applied throughout the design phase. By using Click & Grow’s green and pastel blue we achieved a beautiful harmony for the primary and secondary actions. Card layouts were used in several screens throughout the app to enhance the content. We didn’t just make the UX/UI and motion design for the apps, but we also created the web-based client admin panel in Google Cloud. It allows setting up push-notifications, for adding new products and scheduling promotions.
Thank you for the Click & Grow’s marketing team being with us, side by side. Our design and development teams have created a product that will make the lives of Click & Grow smart pot owners even more enjoyable. The innovative and stylish application offers a good range of features for taking better care of your herb garden.