The forecast for augmented reality global market is promising. According to Market Research Future report, it is expected to grow 39% by 2023. Augmented reality is here to stay. Now it’s up to business owners and decision-makers to decide whether they hop on the train and use the technology to take their enterprises to a whole new level or not.
User Research, Product Design, iOS development, Android development
Augmented reality (AR) is much more than Pokémon GO and Snapchat photo filters. It is used in industries you would not even think of, such as insurance and medicine. Today, people are still surprised when they experience augmented reality. In the nearest future, they expect it to be everywhere.
We in Mobi Lab see three important functions for AR. All these functions are suitable for almost every industry. We dare you to name one where it isn’t. We will convince you otherwise.
One of the functions of AR is the opportunity to visualise unimaginable objects or processes in education. It is a challenge to get people’s attention away from their mobile screens. With the help of augmented reality, mobile screens become useful tools to discover the world around them. For example, museums can bring to life 500-million-year-old fossils, that usually do not even get a glimpse from visitors.
The second function is marketing and advertising. We use plug-ins to avoid annoying ads in digital media. Why don’t we bring them back to printed media and make them worth watching? Using AR advertisements on packages is a game-changer in the industry and can add value for consumers. With the help of technology, advertisements become eye-catching and memorable.
And last, but not least – expos. Augmented reality is the best way to show your potential clients the newest products or prototypes, which are difficult to transport or show in person, wherever you are. Your booth might have limited space, but your exhibition doesn’t have to.
World Engine helps to create everlasting experiences and increase time and cost-effectiveness of the business. The self-service editor enables the company employees to easily manage the augmented reality content and give new value to the solution. The engagement of the experience can be measured via analytics. The business can track audience demographics, visiting patterns, behaviours, trends and accessibility.
We use the power of augmented reality to bring immersive experiences to any environment. Using a smartphone or tablet as an augmented reality viewfinder, it allows users to see extended content as lifelike 3D renderings. You can add and edit virtual content easily through its self-service World Engine editor. The creative possibilities are virtually endless.
First, pick a photo or a print you want to use as a trigger and upload it to the World Engine editor. Next, upload the 3D model you wish the users to see when the particular trigger is activated via the World Engine mobile app. In the editor, you can adjust the 3D model's size and position, relative to the trigger. And finally, with a single click, it automatically becomes available for users to discover.