digital product design

We want complicated technologies and systems to be easy to use by humans. That’s why we’re obsessed with service design, customer and user experience.

Over the years, we’ve been tweaking our design process to make users happy and bring ROI to our customers. This is how we achieve great results.

discovering the personas we design for

We work together with customer’s team and conduct interviews with end user to answer important questions: what’s the goal of the application and to whom we develop it?

You’ll get:
  • user personas
  • measurable goals
  • notes from interviews

describing the value by modelling the stories

Digital products are used in real environment. Scenarios describe how and why personas use the application, whereas stories will focus on functionality of the product itself.

We present:
  • user scenarios
  • user stories
  • high-level product backlog

research the world to focus on uniqueness

The goal is to learn about state-of-the-art in the field, who are competitors, what’s the value proposition and how can we build uniqueness for our clients.

We provide:
  • competition map
  • collection of systemised ideas

making the first digital experience

We create low-fidelity design that translates scenarios and stories into UI flows and layouts of actual digital interface. We iterate, test and change as much as we need to create consistency, easiness to use, predictability.

We present:
  • wireframes or clickable prototype of the future application

applying beauty of the brand to the user interface

We add look and feel to the low-fidelity design created and tested in the previous step – colours, visual identity and the specifics of Android or iOS platforms.

We present:
  • high-fidelity mock-ups or prototype

making the design ready for engineering

The goal is to deliver design assets, guidelines to the engineering team. This means 2-way communication that best of the design, despite technical limitations, will be delivered. Check out our engineering process.

We present:
  • visual guidelines
  • assets
  • specs

making the design scalable for the future

In this step we describe re-usable UI elements and guidelines to be used in the future. That’s how we keep the product consistent and future updates effective.

We present:
  • guidelines to be used in the future by your own team or any other party