We want complex technologies and systems to be easy to use for humans. That is why we are so obsessed with service design, customer’s experience, UX and UI design.
Over the years, we’ve been tweaking our design processes to make users smile and bring ROI to our customers. Here’s how we have achieved excellent results.
It doesn’t take long to write a good design brief, but it is probably one of the most essential steps. There is no secret magic in making one, but we are happy to help our clients put together one. This is also the perfect chance to meet the teams and set the joint goals.
We work together with the customer’s team and end-users. We spend time on qualitative and quantitative research. If needed, we will go out there and observe the business and users or take the end-user role ourselves. We collect and analyse the data to make sure the product will do the right thing and fits the market.
Digital products are used in the real environment. Scenarios describe how and why personas use the application, whereas stories will focus on the functionality of the product itself. Storymapping helps to identify the minimum viable product.
The goal is to learn about the state-of-the-art in the field, who are competitors, what’s the value proposition and how can we build uniqueness for our clients.
Here, we make the low-fidelity design that translates scenarios and stories into UX/UI flows and layouts of an actual digital interface. We iterate, test and change as much as we need to create consistency, ease of function, predictability – things that make the product easy to use.
We add look-and-feel to the low-fidelity design – the colours, the visual identity and the specifics of the platforms like Android or iOS. As we’re using the design thinking process, this is a moment to prototype and test again.
The goal of this step is to deliver design assets and guidelines to the engineering team. For our team, this means a 2-way communication so that despite technical limitations, the best of the best designs will be released with the product. Check out our engineering process for more.
The secret sauce that most of our clients benefits their product management process. In this step, we describe reusable UI elements and guidelines to be utilised in the future. That’s how we keep the product consistent and future updates effective.