We want complicated technologies and systems to be easy to use by humans. That’s why we’re obsessed with service design, UX and UI design.
Over the years, we’ve been tweaking our design process to make users happy and bring ROI to our customers. This is how we achieve great results.
We work together with customer’s team and conduct interviews with end user to answer important questions: what’s the goal of the application and to whom we develop it?
Digital products are used in real environment. Scenarios describe how and why personas use the application, whereas stories will focus on functionality of the product itself.
The goal is to learn about state-of-the-art in the field, who are competitors, what’s the value proposition and how can we build uniqueness for our clients.
We create low-fidelity design that translates scenarios and stories into UI flows and layouts of actual digital interface. We iterate, test and change as much as we need to create consistency, easiness to use, predictability.
We add look and feel to the low-fidelity design created and tested in the previous step – colours, visual identity and the specifics of Android or iOS platforms. When applying design thinking process this is a moment to prototype and test again.
The goal is to deliver design assets, guidelines to the engineering team. This means 2-way communication that best of the design, despite technical limitations, will be delivered. Check out our engineering process.
In this step we describe re-usable UI elements and guidelines to be used in the future. That’s how we keep the product consistent and future updates effective.