digital product design

We want complex technologies and systems to be easy to use for humans. That is why we are so obsessed with service design, customer’s experience, UX and UI design.

Over the years, we’ve been tweaking our design processes to make users smile and bring ROI to our customers. Here’s how we have achieved excellent results.

Final mobile app
Personas

it all starts with the design brief

It doesn’t take long to write a good design brief, but it is probably one of the most essential steps. There is no secret magic in making one, but we are happy to help our clients put together one. This is also the perfect chance to meet the teams and set the joint goals.

You’ll get:
  • UX design brief
Personas

conducting the ux research

We work together with the customer’s team and end-users. We spend time on qualitative and quantitative research. If needed, we will go out there and observe the business and users or take the end-user role ourselves. We collect and analyse the data to make sure the product will do the right thing and fits the market.

  • interview recordings and survey data
  • research report
  • user personas
Stories and story-mapping

describing the value by modelling the stories

Digital products are used in the real environment. Scenarios describe how and why personas use the application, whereas stories will focus on the functionality of the product itself. Storymapping helps to identify the minimum viable product.

We present:
  • user scenarios
  • user stories
  • product backlog
Competition research

research the world to focus on uniqueness

The goal is to learn about the state-of-the-art in the field, who are competitors, what’s the value proposition and how can we build uniqueness for our clients.

We provide:
  • competition map
  • collection of systemised ideas
UX design

making the first digital experience

Here, we make the low-fidelity design that translates scenarios and stories into UX/UI flows and layouts of an actual digital interface. We iterate, test and change as much as we need to create consistency, ease of function, predictability – things that make the product easy to use.

We present:
  • wireframes
  • a clickable prototype
UI design

applying beauty of the brand to the user interface

We add look-and-feel to the low-fidelity design – the colours, the visual identity and the specifics of the platforms like Android or iOS. As we’re using the design thinking process, this is a moment to prototype and test again.

We present:
  • high-fidelity mock-ups
  • clickable prototype
Guidelines

making the design ready for engineering

The goal of this step is to deliver design assets and guidelines to the engineering team. For our team, this means a 2-way communication so that despite technical limitations, the best of the best designs will be released with the product. Check out our engineering process for more.

We deliver:
  • visual guidelines
  • assets
  • specs
Design scalability

making the design scalable for the future

The secret sauce that most of our clients benefits their product management process. In this step, we describe reusable UI elements and guidelines to be utilised in the future. That’s how we keep the product consistent and future updates effective.

We present:
  • design guidelines
  • reusable UI assets